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How a Show Car Will Empower Your Electric Vehicle Vision

Tiziano Novo
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1 min reading time

Establishing a clear brand identity and planning the public debut of any vehicle with a show car happens towards the end of the early concept stage once sufficient validation for the vision exists.

For new entrants, the initial debut on the EV market is vital in setting the stage for a successful product launch. Thus, the first unveiling of their brand and vehicle should be treated as a a vital stepping stone towards bringing their vision of an electric vehicle to the road.

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And for this vision of an electric vehicle to not only exist on paper, utilizing a show car ensures that both the vehicle and its history are presented in a tangible manner. This article is about how a show car will empower your electric vehicle visions.

A Magna Show Car

Every Vision Of An Electric Vehicle Has A Story To Tell

Communicating a future automotive brand is a step new entrants will have to take sooner or later. Therefore, it's wise to do so as soon as possible with a show car, as the public release of a vehicle will still take about 2-3 years. By that time, the vehicle should already be publicly known because it will need to garner brand recognition and trust from the intended target audience to ensure they actively seek out the electric vehicle at launch.

Luckily, there's no need for the vehicle to be finished in order to promote it. Creating a story to accompany the vision of your electric vehicle, forming a success story out of the journey, and emphasizing the unique und recognizable assets of both the vehicle itself and its brand will allow for the efficient formation of a clear, communicable brand identity.

The Show Car: A Representation Of Your Vision

Of course, in order to really fire people up about an upcoming electric vehicle, showing them an actual car will greatly help with garnering that enthusiasm. For this reason, a show car is commonly used in tandem with brand debuts.

As its name implies, a show car essentially serves to show what makes a vehicle stand out among the rest. It's a design-oriented vehicle that highlights the planned features and styling of a vehicle and is, therefore, specifically used for presenting everything the vehicle has been made out to be, the vehicle is set out to be. The show car presents its underlying product vision to investors, buyers, and journalists alike in a convincing and „real“ fashion – it's a must-have for every planned public debut.

In general, it's recommended to start planning a show car around the same time the feasibility study is conducted, since the show car will also take several months to finish. The development period can range from about 6 to 10 months depending on what the show car should be able to do.

The focus should be on implementing everything that's considered beneficial to the intended product vision in terms of included features. Aside from general styling and the appearance of the car, this also includes every feature that makes the car recognizable.

If its main USP is

  • an innovative software, then this software should be implemented in the show car.
  • a particularly secure car, then every feature relevant for ensuring said security should be implemented.

The show car primarily serves to promote the future vehicle, not to give insights on the current stage of development. As such, the show car can omit certain limitations. It doesn't even necessarily have to be drivable, unless it's intended to be.

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Back to all Articles Tiziano Novo

Tiziano Novo has more than 24 years automotive experience and is the co-founder and since 2009 the GM of Magna Steyr Italy. Magna Steyr Italy expertise and activities are related to Styling Surface, Low and Ultra Volume Engineering, Styling Models, One-Off, Show Cars and Cubing. In particular, Surface, Models and Show Cars can be considered as Center of Competence within Magna Steyr Engineering Organization.

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